We are hosting a webinar with a known author to show people in the software industry how to delivery surprisingly compelling demos in a virtual environment. The author is going to talk about the do’s and don’ts in demos to avoid boring ones. We are going to talk about some of our customer successes.

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Jay’s Answer: Focus on your target market: the software industry. Get even more specific: managers? programmers? web designers? CEOs? What type of software? For what audience?

Next, find where your target market goes online.

Finally, create a video of the webinar, and consider uploading it to Google Video, YouTube, etc. where it will eventually be found and get a lot of play. Make sure that the video clearly leads viewers back to your website for follow-up information, handouts, etc.