I have Word and Acrobat, so I can create it and PDF it, but how do I make it look sharp and professional (pictures, layout, etc)? I plan to offer it to business professionals from my web site, so it needs to be at top consultant level.

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Jay’s Answer: Layout is an art. One of the easiest way to get going is to find a layout you like and apply it to your needs. Look at fonts, spacing, line width, paper size, headers, footers, indices, table of contents, etc. There are a myriad of details.

Also, realize that if it looks like everyone else’s reports, then it won’t stand out. It’s important to know when to go with the flow, and when not to.