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Jay’s Answer: Not directly. Let’s say you write the best articles on the web about your business expertise. Pithy. In-depth. Lots of world-class material.

First, the web crawlers have to find your blog. That means either you list it on a directory or from your existing site. Will that bump up your page rank, no.

The web crawlers don’t see how wonderful your text is. Humans do. They refer to it by linking to the great material.

Page rank is a combination of: the number and quality of your backlinks. Once you have a blog up and running, visit other relevant blog sites and post pithy comments. If accepted, your comments will create a backlink. If someone who reads your comments visits your site, likes what they see, then they’ll post a backlink, and so on. Ideally, someone else’s site which was deemed a high page rank site will backlink to you, creating the page rank bump.

So, creating a blog is only half the work. The other half is starting a viral backlink plan.