I am a student conducting a feasibility study on travel agencies our last requirement for graduation. A travel agency that will focus on inter-island tour packages here on Philippines. I want to ask for any possible name for a travel agency and the reason for picking the name.

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Jay’s Answer: There are two major ways people create business names: artificially or specifically. Artificial names don’t mean anything until the business does ongoing marketing to educate you (think: Pepsi, Nike, Google, etc.). Specific names are based on the industry, the owners, and/or the benefit of the business.

So, the travel agency could be named:

• Flotilla (artificial)
• Edalyn’s Travel Agency (owner name)
• Concierge Philippine Travel Agency (industry)
• Philippine Island Tours (benefits)