If you are not going to engage in a whole PR program but simply want to be on Analysts radar, part of their research and on the “recommended” lists when potential customers go looking, what are your best do’s and don’ts that you can suggest. What is the best plan to get in their in the most cost effective manner?

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Jay’s Answer: You want to become an authority. Here are some suggestions:

• Make sure you have a website with lots of detailed white papers.
• Get your website search optimized.
• Write a book (or two) – even if you self-publish it.
• Get testimonials for book & your work from well-known names in your community.
• Blog.
• Volunteer – you never know who’ll you meet.
• Network – online, in-person.
• Introduce yourself to the analysts. First, review their work. Compliment or begin a conversation about something you read. Give them juicy tips/leads.
• Press Releases – if you have something notable to say.