We’re a new e-commerce startup that needs feedback on a new name and tagline. We help people save money at restaurants with half-price gift certificates. Through our service, people can have a social life without breaking the bank. This concept has led us in the direction of chosing the name: BeSocial.com.
However, there are 2 variations we can use which both sound identical: BeSocial.com, or… BeeSocial.com
Naturally, Bee refers to the social, community-driven aspect of a honeybee. Using this name could lead to an interesting use of a hive, honeybomb, or bee as the brand icon. However, this may be “too cute.”
With BeSocial, there really isn’t anything that comes to mind as an “icon” that could be used for the brand. However, it does imply the action of being social with friends and family.
Also, as for taglines, which are your top 2 picks:
“Become a socialite.”
“Enrich your life.”
“Enjoy life more affordably.”
“Just spend less.”
“Live like a socialite.”
“Sweet savings.”
“Sweet deal.”
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Jay’s Answer: If both domains names are available, register them both. It’s cheap insurance to avoid future grief (don’t forget BSocial.com, if it’s available).
However, both BeSocial and BeeSocial aren’t really what your benefit is – it’s dining out cheaply. By eating out I’m not necessarily being social – I’m simply not having to shop, cook, and clean for my meal.
You can name your business anything you want. Ideally, the name should quickly give the prospect a clear idea of what you do, or you’ll have to educate them that your name really means something else. “Half-Price Dining Club” may not be as sexy a name, but people quickly grasp your business. The more you ask people to do to figure you out (read our tagline, our website, our brochure) the more likely you are to lose them as prospect.
With that said, bees aren’t intrinsically connected to restaurants, so you’d have to spend a little time creating the proper connection in people’s minds. However, it’s cute and can work for you.
Taglines should definitely incorporate the benefit. Therefore, “Just spend less” and “Enjoy life more affordably” are closer. Perhaps, “Dine For Less. Enjoy Life More”?