What Is A Good Tagline For A Year-Round Bar?

Our summer bar needs a tagline to tell clients that it is also open in the winter. Clients are locals. In the winter it is a small, cozy bar. In the summer, it is a large open club, under the stars. We don’t care about the summer now, we want a tagline for the winter.

We thought of: ‘Perfect winter time’ and ‘Winter cocooning starts here’

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Jay’s Answer: Do the locals visit your bar in the summer? If not, you’ll need to find out why. If they do, but don’t come in the winter, is it because of lack of a crowd?

It sounds like you basically have 2 different clubs: a summer and winter club. They feel different. Market them differently ("The Winter Club is Now Open"). Create speed-dating events. Family events. Ladies-Only nights. Book clubs. Public speakers. Live mike night.

You’ll have to match your demographics with your community to discover what works for you.

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