I am a yoga teacher combining a feng shui consultation practice to my business. I like nature, gardens, trees, green….I would like the name to be holistic or mindful. Something to do with the wellness industry. Easy to remember. Feng Shui brings peace and harmony to living spaces. Yoga brings clarity and focus to the mind.

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Jay’s Answer: You actually have two businesses now. While I’m sure I can create names that bridge your two specialties, you’re targeting different people with different needs. I don’t care if my yoga teacher does feng shui – I want a yoga teacher. Likewise, when I’m looking for a feng shui expert, I don’t care if they know asanas.

Yes, your markets may overlap, but trying to tell someone in one breath that you do two different things is very hard. In your marketing materials, have them focus on the one message you’re selling.