I’m making a 10 minute presentation to answer the brief: “You have a £5,000 budget to activate your own regional event (Small Fire). What is your event concept, your implementation plan and how would you leverage it?” I’d like to know what points i should think about, what should the money be spent on, methods of promoting it, a good implementation plan and any other helpful points to make it an excellent presentation.
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Jay’s Answer: Once you have the product/service idea, focus on the marketing strategy. Who are you trying to sell it to? How does your product/service solve a problem of theirs? How much better is your product? Why should they trust you?
Once you have the strategy, figure out how to attract your target audience. It might be anything from a talk (10 ways to reduce your taxes), to a party (new moms night out), etc. The key is to match your activity with your target demographic & their needs.