I’m looking for unique ways of promoting a wildlife conservation park to get more visitors, more members, more donations more animal adoptions and more corporate sponsors.

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Jay’s Answer: Each of your needs requires a different strategy, but some of them will no doubt overlap.

For example, to get more visitors, identify who is your competition (zoos? animal rehab? Animal Planet? Pet stores?) and identify what’s unique/special/rewarding about going. Educational? Fun? Healing?

Members/donors require another level of involvement. What benefit will these people receive from this relationship? Will they get behind-the-scenes tours? Private parties?

Sponsors will need both visibility and core value alignment. They’ll want to know how their name will be displayed, to what demographic, etc.

Because the park doesn’t have a direct benefit (except for people that want to stay at/visit the park), you need to appeal to people who care about the animals. I volunteer with a wild animal rehab organization so I know it’s often a struggle to get sufficient funding. (donations-in-kind are easier).