Our business is unique in our area. We are a private dog club (www.wolfbrook.com) with a 12 acre dog park (off leash socialization). We offer dog training and dog daycare as well. I’m having trouble putting together a brochure. I’ve been doing tons of reading online to try to learn as much as I can about writing/marketing/press releases…. I think I would like a question on the front of the brochure and then maybe answer it inside with some of the major benefits. Just an FYI, we are NOT into cute dog things with the words paw, or woof or bark if you catch my drift (for example I don’t want to say "your dog will pawsitively love it here").

I’m thinking of putting the question "Wouldn’t you like to do more with your dog?" on the front and then maybe put something like "more fun" "more exercise" "more sports" "more communication" on the first flap. Would those be considered benefits?

I hate to leave out our "features" as we do offer some pretty major things, for example we have a large clubhouse for members use. It is heated and air conditioned and has a full kitchen and bathroom as well as a dog washing area free for members. Most other dog parks don’t even have a port a potty, much less a clubhouse that is for both dogs and humans. Am I wanting to put too much?

Our biggest benefit (to me) is hard to verbalize. We evaluate all potential members. The dogs must be able to socialize and the owners must be willing to become a part of the community. I guess you could say we are selective about the safety and enjoyment of our members.

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Jay’s Answer: I think your benefits are: freedom for dog owners, safety for socialization, exclusive natural beauty, ease of cleanup, and room to exercise.

As for "more fun", etc. – compare your offering with the competition: public dog parks and open (walking) spaces. You do have some unique offerings, and you need to figure out what demographic is likely to want to join your club (given the price & location).

Instead of "Wouldn’t you like to do more with your dog?":

• "Is Walking Your Dog More Work And Less Play?"
• "Tired Of Dog Park Bullies?"
• "WolfBrook: Dog’s Best Friend"