My nephew attends a smaller non-denominational Christian school in Colorado. The school is great as each student gets one on one attention. They have grades pre-kindergarten through sixth grade. However right now their enrollment number is too low. They are in danger of closing their doors very soon.

Is it flyers, a website, going door to door……what will help increase the enrollment in this small school?!

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Jay’s Answer: It seems you have two potential markets: new students (entering pre-k) and existing students (in other schools).

To attract new students, make sure you’re at least listed in the various local directories. Your marketing materials should speak of the concerns of the parents: quality of education (both formal and informal), fun, and (if it matters) testing results. Testimonials from parents (and kids) would be appropriate. Perhaps even a DVD (or online video) containing interviews of parents, kids, and teachers.

For existing students, focus on why they need to switch schools: a learning problem, an emotional problem, or a social problem. Show how your school addresses these issues. Talk to local public school guidance counselors – they might know of students that need the benefit of your environment.

Also – consider having your teachers also teach after-school programs (open to all children) as well as offering adults-only classes in child-development issues (learning, play, socialization, etc.).