I want a slogan for a water purifier to invites a press meet but water should not be mentioned on the slogan. and want to known how we can launch a new jewelry showroom.

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Jay’s Answer: 1) A slogan alone will not generate any interest in your business, especially by the press. If you have a press-worthy story, you need to do a targeted press release detailing who you are, what you’re doing, when you’re doing it, what’s special about it, etc. If the press deems it interesting, then they might appear at a press event. Using a teaser (without mentioning your product) will definitely backfire – no one wants to invest their time without knowing why they should. What you need is a marketing strategy – a plan to generate interest, and more importantly, attract new customers.

2) To launch a new showroom, I’ll once again strongly suggest that you create a strategic business plan. Why? I’ve talked to thousands of business owners, and the number one issue is people being overwhelmed by having to do too much and not having enough time/money to succeed. By first starting with a plan, you’re forced to go through the exercise of understanding your competition, identifying your market, your strengths, your weaknesses, supplies, and pricing. You’ll be thinking through the issues on paper, before you sign a lease, purchase supplies, or even print business cards. It doesn’t matter if you’re selling jewelry or ice cream – you need customers to make your business a success. You need to figure out why someone would want to purchase from you, and attract them to you.