I was wondering if anyone knows about the ROI that can be expected from performing a seminar to local businesses about a topic that relates to our business.

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Jay’s Answer: If people attend, then they’re interested in the topic, and potentially your business. Unless you’re planning on renting out a hotel and providing a full meal, it’s a low-risk investment. The key is to provide information to position yourself as experts. Even if you don’t get a big turnout the first time, by advertising the seminars you’ve started the positioning in the eyes of the general public. Therefore, there’s a direct ROI for those that attend and indirect, for those that hear about you but don’t want to attend, but may be influenced by your seminars’ positioning.