I need to write a motto to accompany the company logo. It’s a translation company which offers its services online and is called Acorn (due to the saying mighty oaks from little acorns grow). I don’t like this phrase as a motto, but I would like something with the idea of developing / growing global, across cultures, facilitating communication…

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Jay’s Answer:

• Foreign Markets Can Be A Hard Nut To Crack
• We Also Speak Squirrel
• Helping You Build Foreign Roots

(Note: The squirrel idea is a little off-the-wall: Since you translate into foreign languages, squirrels eat/bury acorns, speaking squirrel would indicate that you’re experts in translation in all forms.)

The problem with “growth” is that it’s not aligned with a benefit to your services. Clients don’t want growth – they want prospects, they want income, they want name recognition, etc. Refocus your tagline’s goal – something cute is nice, but it needs to be on-target with your benefit.