We are an automotive dealer and now celebrating our 30th anniversary. I would like to ask what possible promos I could engage in. I would like also to know what tagline could attract more customers. We are selling brand new cars mostly Japanese utility vehicles.

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Jay’s Answer: Taglines won’t attract more customers – service & price & selection will. Make sure that these 3 are well done by your dealership first.

A 30th anniversary would be a great time to show a car from each of the last 30 years that you sold. Contact your past customers to ask if they still have their car, and offer to detail it for free in exchange for displaying it at the 30 year car show. Each car would have the year prominently displayed. 2008/9 cars would be your new cards for sale, with your sales team able to show how much things have improved over the last 30 years and to offer a special anniversary price.

The car show on-lot would garner great PR, from car enthusiasts to kids (since it’s family-friendly).