Are Donating Door Prizes Good For My Business?

Are there any do’s and don’ts to offering a door prize? Do they do any good at all – good will is about all I can figure; maybe a listing in a event program no one will read?

I work for a luxury spa and we typically give a service gift certificate. There is a 50/50 chance the gift will goes to someone who is not new client potential.

The only door prize I remember (having won several) is from a casino. I drink out of their coffee mug every morning. I still don’t play there.

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Jay’s Answer: Instead of door prizes, donate your services for a silent auction. Everyone will see your advertisement, and those that are interested will bid. You could award your services to the top 3 bidders. It’s a win-win: the charity benefits from the auction, you get a ad, and you get people who are interested paying attention to you.

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