One of the key skills you should develop for marketing your business is the art of telling your business story. A story is remembered long after your business name, tagline, and contact information are forgotten (but can be used to find you again).
This is a four part series on how to craft/tell a great story by Ira Glass (of “This American Life“). He has developed his own style of storytelling and distilled his years of experience into these great videos.
#1: On the basics…
#2: On finding great stories…
#3: On good taste…
#4: On two common pitfalls…
Wow!
Thanks for pointing out these videos from Ira Glass.
What a find.
Keep creating…a story worth repeating,
Mike