How Can We Expand Our Greek Business?

We have been in business for a few years and is looking for some new ways to expand our business. We do not have a store front and have done most of our business through word of mouth and show style events. However, we feel a need to grow into the area of online sells. What is the best way to begin doing business online?

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Jay’s Answer: Create a website. Take pictures (both low and high-resolution) of the things you want to sell and create great descriptions of them. Allow people to order things and ship them (charging appropriately based on distance, customs, etc.). Use the keywords in your site that people are searching for. Have other businesses (including online directories) link to your new site.