I need to come up with a very eye catching name for a asphalt sealing business that a very close friend of mine is starting. Do you have any creative names or even a catchy slogan? The owner’s last name is Wolcott, if interested.

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Jay’s Answer: I’m assuming that the owner wants a catchy name/tagline to attract customers. That’s not enough – they need a marketing strategy. Are they trying to attract residential or commercial? Big jobs or small? Any guarantees? Special techniques/materials?

If I’m looking for an asphalt sealer, I’m not looking for a cute name – I’m looking for quality at a good price.

Here are a couple of names for you:

• Sealed By Wolcott
• Asphalt Artistry