How Can I Brand Artwork For Clothing?

A friend of mine invented a printing process that 3 dimensionally replicates art. You can see and feel the brushstrokes, stippling, etc.

I would like to rep this process in the clothing world, eventually branching out into home and office goods. BUT… Shoes and handbags primarily. I see these as readily accepted by influential women who choose to be associated with “the best of”. The artists are internationally known. I anticipate Europe and Asia to be strong markets.

Competitors are Icon and hand painters. Icon’s printing process has improved, but can not touch the quality of this process, as Icon can only print typical single dimension. Hand painted clothing quickly cracks and peels. Our process has been tested in and endured very well this blistery Wisconsin winter weather.

The thing that excites me the most about the idea of placing museum quality replicas on clothing is that it takes art out of the museums and onto the streets… where the everyday person gets to enjoy, participate in art.

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Jay’s Answer: Why not also work with local rising artists (as well as artists in vacation “destinations”) to get their artwork on other materials. This will allow you co-market with these artists instead of trying to do it all.

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