We offer companies a benefit enhancement program in form of employee discounts & perks. Having formed unique partnerships with several dozen name brand merchants, in order to pass on to potential clients and their employees corporate discounts as if they are part of large purchasing group.
Part 1. Need a powerful and precise company statement that I’d place on front page header.
Part 2. A strong & unique company tagline to place under the logo.
Company name is AffinityEngine. Few of the taglines i’ve come up with:
- powerful affinity engineering
- high-performance perks
- power-up your company perks
- your “perks” engine
- empower your employee perks
Some of the headline statements i’ve come up with are:
- “We handle, manage, and host your employee discount program. “
- “Simple,yet powerful employee savings programs for organizations.”
- “Give the gift of savings to your employees. We do all the work, you reap the benefits.”
- one of my competitors: “Providing employee discount & reward programs to corporations nationwide.”
Both the statement and tagline must communicate a powerful and extremely precise header statement that relays value, benefit to them and their staff, and ease of use of my solutions to their HR headaches.
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Jay’s Answer: Some tagline feedback: In general, you don’t want to repeat your business name and you do want it to focus on the key benefit to your customers:
- powerful affinity engineering (Don’t repeat your business name)
- high-performance perks (vague benefit)
- power-up your company perks (vague benefit)
- your “perks” engine (No key benefit)
- empower your employee perks (vague benefit)
Some headline feedback: It needs to clearly be talking to your prospects and about their needs.
- We handle, manage, and host your employee discount program. ” (It’s about you, not them)
- “Simple,yet powerful employee savings programs for organizations.” (Simple is good. What does “powerful” mean? What type of organization?)
- “Give the gift of savings to your employees. We do all the work, you reap the benefits.” (Too long. Your employees is vague – what type/size organization?)
Here are some ideas for your consideration:
- Inexpensively Enhance Your Employee Perks
- Help Your Employees Save Money With Our Perks
Headline:
- Add a wealth of employee perks to your corporate offering — easily and inexpensively.