I need a slogan that highlights the benefits of saving Energy (electricity). We are targeting members of staff of a financial institution, age range 18- 55 years, slogan to be used perhaps on flyer brochure etc. We just need to sensitize them on thebenefits for the company when energy is saved.

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Jay’s Answer: You have a couple of basic options.

If you focus on saving money, company leadership will be happier, but it won’t necessarily trickle down to the rest of the organization.

If you focus on helping the “planet”, company leadership won’t benefit, staff will only get altruistic benefit.

Therefore, to make the message “stick” it needs to be made personal. For example, will saving energy mean higher year-end bonuses? Fewer people laid off? Perquisites for other things? Also, will saving energy mean that people will be more or less comfortable in their workplace (fresh air/natural light vs. filtered air/artificial light).

Here are some ideas for you to play with:

• The Lower Our Energy Bill, The Higher Our Profits
• Save Energy. Work Smarter. Everyone Benefits.
• Saving Energy Makes Good Cents