How Should I Market My Webinar Presentation?

  1. Do you prefer events to be developed WITH live video of the presenter, or doesn’t matter?
  2. Do you prefer to dial into a land line, or simply listen through your pc?
  3. Do you prefer to receive PowerPoint, etc. in advance of the event, or is post-event ok?
  4. Do you prefer free events or paid-for events? When will you pay to attend an event? What is the typical maximum amount you would pay?


As I’m interested in your perspectives in this area, please feel free to include any other thoughts around your desired webinar experience – must have’s, do-not-do’s, etc.

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Jay’s Answer:

  1. Watching someone talk is nice, but not necessary.
  2. Listening through PC (with an ability to use lower fidelity if the video/audio starts “breaking up”)
  3. Post event is fine. Ideally, the audio of the presentation as well.
  4. Free events are fine. What I’d pay for is based on the perceived value of learning what’s being presented.

Also – make sure that the audio/video software is compatible across many computer platforms.

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