How can I obtain advertisers for my newspaper which is the first and only one of its kind. It’s distributed free in high schools nationally to about 80,000 students?

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Jay’s Answer: First, look at your existing advertisers to get clues for underserved opportunities. For example, if you have advertisers for SAT preparation, what about (national) tutoring organizations (such as: Score Learning)?

Next, what are high school students most likely (as a group) to be interested in? Most likely the list includes: cars, college, jobs, romance, and travel. Identify those companies that have the budget that would like the chance to place their targeted message. Don’t just focus on the #1 leader – the #2 company might like to overtake #1, so here’s an opportunity you can provide to them.