I’m a retired PR professional who has started a small virtual agency…boringly named Claudia Lauber Marketing and PR. (I was on the spot at the CPA’s)
Now I need THE tag line to emphasize my professionalism and skills…something like Solid Ideas, Solid Results. But that just sounds so staid. I’m a more creative person than that. My logo is a stylized cowgirl throwing a lasso (had to include my passion…horses)
Who am I trying to attract? I’m trying to attract companies who are interested in project PR work. Large companies usually have an agency, but often use outside consultants for projects, events, etc. Or the company may be too small for a typical agency. Because we’re a virtual agency, our rates are much cheaper and easier for a small company to manage.
Where are they located? Louisville, Kentucky region.
Why would they care about you? 30+ years experience myself…combined 100+ years experience with consultants in the group, skilled at all elements of PR…advertising, community relations, media relations, events, sponsorships, etc. Niche skills such as events, sponsorships, internal communications and community relations are not always available…and I have those.
What specifically makes you different from other PR agencies? Combined experience of group. Able to be flexible with project teams, using only those whose skills match the project. No overhead. We’re really a fun group. Enthusiasm. Passion for the work. Honest counsel. Reliable. We care enough to listen. Each of our clients is a priority…you won’t get lost in the big agency maze.
###
Jay’s Answer: A tagline needs to work together with your business name, your target audience, and your key benefit you provide (all in about 7 words).
(Note: Your company name “Claudia Lauber Marketing and PR” would make me assume that you’re foremost a marketing firm, not a PR firm.)
Here are some ideas to play with:
- Helping Louisville Businesses Since 1978 (note: focus on your experience)
- Small Agency. Big Heart. Great Service. (note: focus on your size/benefit)
- Specializing in Events and Sponsorships (note: focus on specialties)
- Gateway To Successful Event PR (note: focus on region/specialty)