I am looking for a Personal Training Business name, which I would then like to use as a web domain name.

I would like to target the corporate market, as that is where I have most of my leads. Older (over 30s) professionals who only have an hour or less a day to exercise. They prefer to avoid gyms, and would like to work either outdoors or at home/studio, away from the gym junkies. Of course I can train anyone else. But I have a database of this type of target market. I can focus on giving the client a complete strength body workout in about 30 minutes. I emphasis clean, correct techniques for the workout, which is where the results are derived from.

The clients I have spoken to don’t want a fluffy name (and of course, neither do I). Just something that is professional, and down to earth. I am located in Melbourne, Australia. In terms of names, I am looking for something inspirational, dynamic, and that says that I will push them beyond their limits without spending too much time exercising.
Some of my original ideas were:

• Beyond Boundaries Personal Fitness and training (my original preference, but it has been taken)
• Inner Core
• Phoenix Fitness
• Mission: Fitness
• Body by Mel
• Dare Fitness
• Healthy U
• Forever Fit

However, some of these names have been taken, and I am not too happy with the rest of them. They don’t seem to grab me. I liked these names because they were short and to the point. They conveyed a simply, yet direct message (at least to me). This might sound a tad silly, but I am after a name that I can be proud of.

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Jay’s Answer:

The following focus on the corporate demographic:

• Improved Corporate Strength
• Stronger Business Minds & Bodies
• Corporate Muscle
• Professional Muscle

These are more targeted to the “quick” aspect:

• Fit In 30 Minutes A Day
• Fit Quick
• Private Fitness