I would like to know if a company wants to advertise themselves as Environmental friendly or as a green, how those advertisement can be communicated effectively? What message does it should include and which are the best communication channels should be appropriate to gain better from targeted audience.

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Jay’s Answer: A message should be sent using the channels that their prospects pay attention to, and with wording that clearly shows that the product’s benefits can help their problems. Green may or may not be a primary benefit to customers, but it can be a strong secondary benefit. Because everyone these days is saying they’re “green” customers are getting jaded (no pun intended).