Hi, I am Nathaniel, a senior in high school, and we have a senior project coming up. For my project, I am trying to start an advertising business where we make video advertisements for local businesses. The main purpose for these videos is to give to these companies to put on their website. I was wondering if you could give me some advice on how to make a video advertisement for a special gym, because that is going to be the example that I use for my project. This gym in particular targets overweight or older people who are uncomfortable with working out in front of people, and has more privacy for the customers than most gyms.

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Jay’s Answer: Sounds like a fun project!

My first suggestion would be to talk to gym’s manager. Tell them about your project, find out if they have considered a video, and get their ideas for things they would like to see. The key is to find out some specific things they want before they’d consider putting in on their website. As a minimum they’d probably want:

• logo
• address
• phone number
• a street shot of the gym

Testimonials are always great (think before/after pictures).
Since you’re working with video – visuals: people working out, smiling, lacing up their shoes, walking easily, etc.