We have a beautiful new health club in a community of approximately 500,000. It is an upscale club, but not too pricey. Our climate offers extended outdoor activities. Any suggestions to encourage new members to join before winter sets in?

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Jay’s Answer: Have a (series of) open houses – where people can experience your club w/o pressure.

Donate some memberships to needy families in your area – or even have an essay contest for free memberships. Both can generate some great PR, but will take time to get the word out.

Adopt-a-family for the holidays. For every N people that join, you’ll donate 1 membership to a family in need. This could be a great co-promotional activity with a service organization in your area.

Also – join now for free, and only start paying after Jan 1. That will give the taster and build your numbers quickly.