Could you advise what is the best email marketing software?

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Jay’s Answer: There are a lot of choices.

The lowest rung is using a program such as Entourage or Mac OS X Mail to send out your emails. This isn’t ideal, since you’ll be tempted to use Bcc to send out all the emails at once.

The next step up is using a bulk emailer programs such as MaxBulk Mailer or Direct Mail. This allows you to send an email at-a-time to your email list. HTML, Rich Text, or plain text are all supported.

Finally, a contact manager/SaaS solution (MyEmma, Constant Contact, SendStream etc.) for web-based control. The major benefit of these services are templates and in some cases, dedicated IP addresses. Dedicated addresses are most useful to ensure your emails aren’t blocked because of another user using the same IP address.