My company sell equipments to labs. Now I’m working on a marketing promotion for our service contract/plan, which offer Preventive Maintenance Service with Service Calls (to service their equipment
when it’s down)and Training Sessions for customers. This package is discounted to attract new customers.
I’m thinking of a tagline/slogan for this promotion. I’ve a few ideas, but they does not focus and include all 3 points i wants:
- Special price package, cheap price
- Help to maintain the equipment to prevent downtime.
- Training enhance skills and knowledge that increase productivity
###
Jay’s Answer: I think you’re looking for a headline, not a tagline. A tagline is for supporting a company’s name, while a headline is for introducing one or more paragraphs of copy. Also, taglines are generally no more than 7 words. Headlines have no such restriction.
Here are some ideas to get you started:
- The #1 Investment For Your Existing Lab Equipment
- Preventing Equipment Downtime: Save Money, Save Time, Save Frustration
- Ensure Your Lab Equipment Is Usable 24/7