I am a Realtor going back into the business full-time and in the process of developing a marketing plan. I love considering ideas outside of the box…please let me know your input as good ways to market myself and generate leads in somewhat of a cost effective fashion…

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Jay’s Answer: Start by asking everyone you meet who they would recommend as a Realtor (and why). You’ll quickly develop a list of the people and motivators that people in your area care about. Then, work to become the expert at these things (and study to see what your competition is doing).

Also, join service organizations whose mission you support. People will get to see you as more than just a Realtor, and build a deeper relationship with you.