We are an integrated marketing company that participates in various tradeshows/conferences as an exhibitor throughout the year, specifically in the healthcare realm which normally is very heavily attended by women.

We did paraffin hand wax treatments (play on our organization’s name) at a recent show and it did REALLY well, attendees loved it! But it was cost prohibitive so want to do something a little less involved. Someone at my office suggested oxygen bars or massage chair these seem so overdone.

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Jay’s Answer: Foot massage. Instead of trying to give one to everyone, have people submit their contact information for an hourly drawing. Contact them by cell or post name on board (or require them to be present for the drawing). You’ll need fewer masseuses, and having a relief from walking is always appreciated.