Name My Catering+Wedding Planning Business

Can u suggest me a name for my catering and wedding planners business ? I am going to all types of marriages, events, and parties. can u pls help me out.

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Jay’s Answer: Your business niche is too wide. Someone looking for a wedding planner is unlikely to hire a basic caterer. Someone who’s looking to have a business dinner is unlikely to hire a wedding planner. Someone looking to have a family party is unlikely to hire a business event planner.

If you choose a name that’s specific for one niche (“Wedding Planned To Perfection”), people in other niches are likely to not focus on you. If you instead choose a name that’s generic (“All Events Planners”) then you run the risk that your name doesn’t say much about your specialty.

From your perspective, all catered events are somewhat similar (food + decorations + entertainment + venue). However, people that hire you have different needs. A corporate planner wants to see efficiency and budget, while a bride is looking for atmosphere, romance, and affordability. Therefore, I strongly encourage you to focus on one (or two) niches and do them very well. Alternatively, create a single umbrella company, and have subsidiary businesses that are focused on each niche (with an appropriate name, tagline, website, image, etc.).

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