I am a full lines independent insurance agency owner in Florida. Have been in business for 12 years. I am redoing my website to make it more user friendly (not just a brochure online) I do not have a tag line. Would like one that incorporates my Logo, (WIN) having trouble doing this. Can you help?

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Jay’s Answer: A tagline’s goal is to describe a key benefit your clients get from your services (ideally, something that makes your services unique). The problem with trying to match a logo, repeat your business name, or create something with a jingle is that it doesn’t truly help attract people to your business. At worst, it’ll cheapen your image. At best, it’s generic.

Here are some examples to get you thinking:

• Serving Pasco County Since 1997 (where located + trust in business longevity)
• Your Specialized Insurance Consultant (unique benefit – specialization/consultant)
• Insure Your Future. Service That Matters.