The non-profit I work for is celebrating its centennial next year and we are having a debate regarding how much we should brand our various non-centennial events/fundraisers with our centennial logo/look. I think we should only use the centennial logo as a replacement for our normal logo on none centennial events/fundraisers. Others feel we should use the entire look established for the stationary and kick-off materials for everything during the year.

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Jay’s Answer: As a minimum, use it on everything for the year – it’ll help reinforce your centennial message in all your marketing efforts (even if the event isn’t centennial-related).