Tagline For An Upholstery Shop?

We have owned an upholstery shop for 23 years and the last 15 have included selling flooring also. We need a tag line that encompasses all we do. Our name is Rob’s Custom Upholstery & Flooring. We provide the following; hardwood, carpet, tile, area rugs, blinds, vinyl & concrete polishing. Our store offers a small town feel with quality workmanship and excellent service. What do you think?

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Jay’s Answer: Your current tagline is “Family Business Since 1956 | Quality Workmanship | Satisfaction Assured” has a number of elements of what you’re already seeking: family, small-town, quality. But it’s a bit wordy.

Since your business name already clearly says what you do (upholstery & flooring), then you have the luxury of having the tagline help define a key benefit that you offer (and your competition doesn’t). After all, you want your tagline to be a “custom fit” for your business.

Therefore, here are some ideas for your consideration:

  • Making Great First Impressions Since 1956
  • Let Our Family Help Beautify Your Home
  • Quality Products and Service Since 1956

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