We are planning to launch a website which facilitates online food ordering from restaurants, with a list of restaurants and their menu and a very easy platform for the users to order food online. I am presently residing in the middle-east (UAE) and it is a relatively new concept here. I would appreciate any input from your side. The name of the website would be foodie and i have been suggested a tag-line “ur ultimate hunger management guide”. We are planning to make the ordering experience as fun as possible with contests and coupons etc.

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Jay’s Answer: Your proposed tagline “Your Ultimate Hunger Management Guide” isn’t a strong tagline. Because the name of your website is “Foodie” (which doesn’t tell me quickly what your business is about — other than something food-related), it’s up to your tagline to explain the primary benefit of your business. Here are a couple of ideas to get you thinking:

• Hungry? Order Online Quickly!
• Order Food Online Easily