My mother and I work together as a mother-daughter team in real estate I need help coming up with a team name and slogan.

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Jay’s Answer: I’ll let you in on a marketing secret – the name of your team, business, slogan, etc. needs to revolve around your customer, and not yourself. Why should a person interesting in buying/selling a home care if you and your mother work together? What would make you more efficient/better than other two-person teams? It’s expected that you care a lot, you give 110% effort, you make sure that the entire process goes easily/smoothly.

So, what specifically makes your team stand out (from others at RE/MAX and others in your community)? As you know, buying/selling a home is probably the biggest financial decision a family will make in their lifetime – why should they trust you to help them make the right choices?

I could create some off-the-top ideas around you and your mother, but it really won’t serve you to have a “cute” name. People might smile, but they’re not likely to be attracted to your business – just your name.