I do marketing for a Baby Boomer support website/blog called Vaboomer (www.Vaboomer.com)
Is this site looking good? Is it clear? What are critiques? Do you get a good feeling from it?

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Jay’s Answer: My key question about the blog is:

What’s the goal of the blog? For author PR? To sell something? To build traffic/authority status?

If it’s not about the author, then remove the author’s name from the banner.

If it’s to sell something, make the featured books more prominent (and make the books have links into the Amazon associates program).

If it’s to build traffic, write less and ask questions of the readership more.

If it’s to build authority, state opinions, quote other authorities, and react to their opinions.