Name My Kitchen Products!

I’m a manufacturer of modular kitchen accessories, I want to name my new modular kitchen products, so suggest me a good tag line and a eye catching name for the same.

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Jay’s Answer:

A name needs to appeal to your target audience….who are they? Where are they located?
The name needs to explain what’s unique about your business…what makes it different/better?
The name needs to fit your business style…are you looking for a name that’s made up? Technical? Traditional?

The tagline needs to complement your business name. If your business name doesn’t say what you do, then the tagline needs to clarify what business you’re in and a primary benefit you offer. For example, my business name “Many Good Ideas” hints at originality, but doesn’t say who/how it helps. That’s the job for my tagline: “Architecting Business Success”. In 3 words I convey: you hire me when your goal is success (specifically business success) and want someone to planning/building your business success (“architecting”).

First focus on your marketing strategy ( for example, see my answer to someone else looking for a business name). Without this, you’ll waste your time & money trying to attract business to your ineffective business name.

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