I have a footspa and waxing salon name SPA 101 with a pink feet in the middle of the words spa 101. So its Spa 101 footspa and waxing salon.
Our sales is good because of the bannerpost we have all over the place but when the banners were removed the sales dipped. There is tag line in the banner that says ” Your Fab Find Spa Salon”
We are thinking to change the name to Pampered – Nail Spa and Waxing Salon and come with a better tagline. I feel the name spa 101 footspa and waxing salon needs to be changed because when we removed the banners we are getting male clients instead of ladies who are our core clients.
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Jay’s Answer: Are your male clients recommending your services and/or returning? If so, then maybe you’ve stumbled upon a new business opportunity and can sell to them.
If the banners were bringing in people and covering your expenses, then why not put them back and continue to get clients? You may need to focus not just on your banners, but also increasing your repeat business.