I am opening a new gourmet market that will be selling locally produced organic foods in addition to European imports. The shop is located in a high-end shopping center in a wealthy suburban area. I have read a bit about color and how it affects consumers, but thought I could get some advice from you. I am starting with a blank slate and need some guidance on a color scheme for the interior of the store as well as for the logo. I have a 6 month time frame before the store opens.

###

Jay’s Answer: Rather than guess, why not take a look at how Whole Foods has been decorating their stores. I’m sure you’re get lots of color / layout ideas.