How To Brand My Virtual Conference?

We are 30,000+ members information technology association, which needs to brand a new online conference for next big thing after internet. The event is considerably new entrant to already crowded space, but inaugural event was a great success. I faced this issue when we ordered banners and also printed materials and other stuff. Perhaps this information could be useful during logo re-work and articles writing.

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Jay’s Answer: Since the space is crowded, you need to showcase how your technology is better/different. As for a phrase, how about “Be There Now” (which plays off the spiritual phase, “Be Here Now”)?

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