I am in the process of developing a Data Management and Research Company in London, UK. The company would provide services such as transferring data from forms, questionnaires, vouchers etc to computer, analyse data, present statistical data in a more meaning full form such as in a spread sheet or in the form of graphs and charts, take care of accounting and finance jobs that prove too costly if done in-house like filing of VAT returns etc, doing desk research for clients,summarizing currently available research to make it meaningful and useful for clients and bespoke research .

I want to approach other companies which would include larger research companies like TNS, KPMG etc. And companies in other sectors as well like EDF Energy, Shell etc . I am a bit nervous about cold calling and what my pitch should be. How to introduce myself and my services?

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Jay’s Answer: Instead of trying to cold call everyone, study one company well. Understand how they handle the task you’re looking to do for them. How can you improve their system in ways they can’t? Be able to answer how/why they should entrust their data to you, and what the ROI of working with you is. Until you’ve developed case studies for similar organizations, you’re likely to not get the welcome you’re hoping for.