I am the manager of a small but upscale salon & spa in a suburban community. I am in need of some fresh ideas for a Valentine’s day promotion, and unfortunately it can not involve massage or skin care as we currently do not have an licensed massage practitioner or aesthetician. I do, however, have a passionate team of stylists and one incredible nail artist, and we also offer hand-sprayed tanning.

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Jay’s Answer: An essay/photo contest: “Why I need a makeover this Valentine’s Day!”. Winner(s) get the works. Let the public help vote for the most deserving entrant.