We have formed a new company called FinTech LLC.  FinTech’s core business practice and principal goal is “BUILDING RELATIONSHIPS”. Our Delivery Team and Recruiting staff is the best in the business. I would like to get some taglines surrounding People, Opportunities, Relationships. We provide consulting services (staff augmentation) to our clients who are mostly financial services clients. they are located the tristate area. We are building relations with the clients as well as our recruiting team is building relations with the candidates. To be honest – we are a startup so we need them.

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Jay’s Answer: Since your business name doesn’t give an accurate clue of what you do for who, it’s up to your tagline to clarify. “People, Opportunities, Relationships” may mean something to you, but to a person who doesn’t know anything about your company, reading this won’t help them better understand your business.

I’d strongly suggest keeping the tagline simple, something like:

Providing Expert Financial Staff Augmentation -or-
Tristate’s Financial Staffing Experts