I’m currently a marketing intern at a precision eye-wear firm. I’m supposed to come up with ideas for:

A buzz marketing campaign to be done by the employees : Basically,on this day,all the  employees across verticals go on-street and do whatever they’d like to advertise an offer….Names like “Eyes on the road, Mission vision, Street spectacle:” have come to my mind….Please share names or examples/ideas for similar activities you may have come across. How to make this a successful event?

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Jay’s Answer: To get “buzz” you have to do something worth repeating (for example: a remarkable offer, a silly stunt, or something sentimental). And to make the buzz effective for you long-term, it needs to create a positive association with your company.