I am working as a marketing developer in a telecommunication company selling in the Middle-East (mainly handsets, data cards etc). I must make a marketing manual for my company. I have no idea on what to include or how to do it and organize it.
Jay’s Answer: Before you embark in writing a document, find out exactly who will use the document in the company (and why). Then talk to these people – what information do they need to solve their problems. That will ensure the document is useful. Then talk to the people who asked you to write the manual – what are their expectations? How will they judge the manual? Knowing this will ensure the format of material is to expectation. Then your homework is filling in the middle – and that’s done through (online) research.